AI Commerce News
Notes on how shoppers decide what to buy.
What we learn building agentic storefronts: where the buying decision happens, what AI shopping channels change, and what a brand agent has to know to sell.
AEO gets you discovered. What happens after the click?
AI referrals send fewer visits than search, but they convert better. The shopper arrives with the research done, and most storefronts still greet them like a stranger.
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How to run your ChatGPT Sponsored Agent on your own brand agent
Sponsored Agents put an AI representative of your brand inside ChatGPT. Here is how to set one up on the Syntrologie brand agent, and why that beats letting a generic model speak for you.
OpenAI Sponsored Agents vs. a Brand Agent: What Brands Actually Need to Build
ChatGPT Ads, product feeds, crawler access and MCP make a brand's information available to AI. Turning that into a decision for a shopper is a different job.
Classic storefront search was built for shoppers who already know what they want
Site search matches words to products. Shoppers now arrive with a need, a deadline and a sentence, and a ranked grid of single items can't answer that.
